Imagine you’ve just finished your first feature film. You’re excited to share it with the world, but when it comes time to market it, you’re unsure where to start. You have the trailer, but your poster feels like an afterthought. It’s just a poster, right? Not quite. That’s what a lot of indie filmmakers think at first, but in reality, key art is one of the most important aspects of your film’s marketing. It's your film’s first impression to the world.
Why Key Art Matters:
First Impressions Count: Picture your audience scrolling through a streaming platform, deciding what to watch. Your key art is the first thing they’ll see, and if it doesn’t grab their attention, they might move on to the next title.
It Sets the Tone: Your key art should give viewers a snapshot of what kind of film they’re about to experience. If it’s a heartwarming comedy, you don’t want the poster to look dark and intense, right?
It’s a Marketing Tool: Think of your key art as the “face” of your marketing campaign. Great visuals help generate excitement and get people talking about your film.
Personal Takeaway:
Many indie filmmakers underestimate the power of key art, but it’s essential for creating a strong first impression. Ready to make your film’s visuals pop? Reach out to Ronald Villegas Design, and let’s create key art that gets popular.
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